Zeotap raises $18.5M for a customer ID platform it says was built with privacy in mind
As the online world slowly moves to a more privacy-focused environment free of cookies, startups building alternative ways to help businesses manage customer identity and build marketing around that are getting attention. Zeotap, a customer identity platform built around a company’s own (first-party) data that combines this with other data sources to create more complete pictures of users and what they do, is today announcing that it has raised a further $18.5 million.
This is an extension of a Series C round for the firm coming from a single investor, SignalFire, from its Breakout Fund, reserved for growth-stage investments. Founded in Berlin with operations now out of New York, Bengaluru in India and the UK, Zeotap has now raised $60.5 million for the round, with other investors including the likes of SingTel (via Innov8), Here (the mapping company), Iris Capital, the European Investment Bank, and a number of others participating.
Zeotap is not disclosing its valuation, but PitchBook notes it was close to $158 million post-money in the first close.