Taking a page from the Amazon playbook, Berlin’s cross-selling specialist 35up banks another €5 million


Berlin-based cross-selling specialist 35up has secured another €5 million in funding in a Capnamic-led round.

35up is quite literally taking a page from Amazon’s playbook, where up to 35 percent of sales are derived from cross-selling, that is, the art of pushing related or complementary products to a customer at the point of sale, perhaps better known as “Customers also bought”, and putting this power in the hands of every online merchant.