Berlin-based emlen raises over €3.6 million to build the “Netflix for B2B Sales”


The Saarbrücken- and Berlin-based SaaS startup emlen has just closed a €3.6 million seed funding round to create a “Netflix-like” buyer experience for B2B sales. This seed round is being co-led by coparion and Montan-Ventures-Saar, along with existing investors Holzer Group as well as experienced angel investors from the leadership team of Personio and the founders of Finoa. The new round raises the total funding to about €4.6 million in less than 12 months after the company was founded.

Started in 2020, emlen tackles the challenge that many of today’s B2B buyers expect a B2C customer experience. With emlen, sales and marketing organizations can create individualized destinations for each buyer in seconds, without IT or coding skills, and conduct the entire communication process within the destination, from the provision of content to deal closing, and finally to the handover to customer success. The buyer can pull the information himself or take action he needs – all with the goal of enabling the buyer to buy.…